Y. Gao, M. Gu, and D. Liu, "Behind Privacy Labels: Data Tracking and Advertising Competition on App Platforms," Management Information Systems Quarterly (MISQ), Accepted.
M. Gu, D. Liu, and S. Kumar, "Navigating Platform-Led Affiliate Marketing: Implications for Content Creation and Platform Profitability," Information Systems Research (ISR), Forthcoming.
Z. Wang, H. Guo, and D. Liu, "Economics of Analytics Services on a Marketplace Platform,”Management Information Systems Quarterly (MISQ), Forthcoming.
Y. Gao, D. Liu, and S. Kumar, "Clocking In or Not? Optimal Design of a Novel Gamified Business Model in Online Learning," Information Systems Research (ISR), Forthcoming.
S. Luo, R. Mookerjee, and D. Liu, "The Effects of Auction Mechanisms and Social Characteristics on Microloan Performance," Production and Operations Management (POM), Vol. 30, Issue 2, February 2021, pp. 311-329.
D. Liu, S. Kumar, and V. Mookerjee, "Flexible and Committed Advertising Contracts in Electronic Retailing," Information Systems Research (ISR), Vol. 31, No. 2, June 2020, pp. 323-339.
D. Liu and V. Mookerjee, "Advertising Competition on the Internet: Operational and Strategic Considerations," Production and Operations Management (POM), Vol. 27, Issue 5, May 2018, pp. 884-901.
D. Liu, Y. Tan, and V. Mookerjee, "When Ignorance Can be Bliss: Organizational Structure and Coordination in Electronic Retailing," Information Systems Research (ISR), Vol. 29, No. 1, March 2018, pp. 70-83.
H. Feng, Z. Jiang, and D. Liu, "Quality, Pricing, and Release Time: Optimal Market Entry Strategy for New Software-as-a-Service Vendors," Management Information Systems Quarterly (MISQ), Vol. 42, Issue 1, March 2018, pp. 333-353.
Y. Ceran, M. Davande, D. Liu, and V. Mookerjee, "Optimal Software Reuse in Incremental Software Development: A Transfer Pricing Approach," Management Science (MS), Vol. 60, Issue 3, March 2014, pp. 541-559.
D. Liu, S. Kumar, and V. Mookerjee, "Advertising Strategies in Electronic Retailing: A Differential Game Approach," Information Systems Research (ISR), Vol. 23, No. 3, September 2012, pp. 903-917.
D. Liu, S. Sarkar, and C. Sriskandarajah, "Resource Allocation Policies for Personalization in Content Delivery Sites," Information Systems Research (ISR), Vol. 21, No.2, June 2010, pp. 227-248.
D. Liu, M. Dawande, and V. Mookerjee, "Value-Driven Creation of Functionality in Software Projects: Optimal Sequencing and Reuse," Production and Operations Management (POM), Vol. 16, Issue 3, May-June 2007, pp. 381-399.